Rad Life Mobility Acquires Off-Road E-Bike Brand QuietKat from Revelyst

DEERFIELD BEACH, Fla. — Rad Life Mobility, the e-bike subsidiary of Life Electric Vehicles Holdings, announced on June 29, 2026, that it has acquired the off-road electric bike brand QuietKat from Revelyst Inc. The move marks the third major e-bike brand acquisition by Life EV in as many years, signaling a significant consolidation strategy within the rapidly evolving electric mobility market. Terms of the deal were not disclosed.

The acquisition adds a well-regarded name in the rugged, outdoor adventure e-bike category to Life EV’s growing portfolio. QuietKat, founded in 2012, established itself as a pioneer in purpose-built electric bikes for hunters, anglers, and backcountry explorers. The Colorado-based brand was purchased by Vista Outdoor in 2021 and subsequently became part of Revelyst when Vista split its outdoor products and sporting products segments into separate companies.

For Revelyst, the sale aligns with its stated strategy to focus on its core portfolio and invest in areas with greater potential for long-term value. For Rad Life Mobility, the purchase is a key step in building a multi-brand powerhouse that serves diverse rider communities.

Rad Life Mobility itself was formed in March 2026 after its parent company, Life EV, acquired the assets of the struggling direct-to-consumer giant Rad Power Bikes. That deal, valued at $13.3 million, was completed after Rad Power Bikes filed for Chapter 11 bankruptcy protection. In 2023, Life EV also acquired the Serial 1 brand, which was originally launched by Harley-Davidson.

With Rad Power Bikes covering the urban and commuter segment, Serial 1 targeting the premium urban market, and now QuietKat serving the off-road and utility space, Rad Life Mobility is positioning itself as a comprehensive player in the U.S. e-bike industry. According to the company, the strategy is to build a connected portfolio of brands that benefit from shared operating infrastructure, stronger supplier relationships, and more robust sales and service support across all channels, including direct-to-consumer, retail, and independent dealers.

In a statement, Rad Life Mobility confirmed its intention to preserve QuietKat’s distinct brand identity and loyal customer base while integrating its operations to improve efficiency and customer support. The deal was reportedly being finalized during last week’s Eurobike trade show in Frankfurt, Germany, where QuietKat’s products were already being showcased at the Rad Life Mobility booth.

This series of acquisitions comes as the e-bike industry faces significant headwinds, including supply chain disruptions and the looming threat of new tariffs on Chinese-made goods, which could dramatically impact the affordability of many electric bikes. Life EV’s strategy appears to be, in part, a response to these pressures. By consolidating brands and investing in domestic operations, the company may be better positioned to weather market volatility.

Underscoring this commitment to domestic operations, a Life EV subsidiary purchased a 100,000-square-foot facility in Algood, Tennessee, last month. The company plans to invest $7 million in the site, which will serve as the assembly, distribution, and eventual manufacturing center for Rad Power Bikes, creating an estimated 288 jobs. This move could help insulate the company from international trade disputes and improve its supply chain resilience.

The acquisition of QuietKat by Life EV is a textbook example of a roll-up strategy in a maturing industry. After a period of explosive growth and fragmentation, the e-bike sector is now seeing consolidation as larger, well-capitalized players acquire brands with strong identities but potential operational or financial weaknesses. In our experience, this is where the real work begins. Integrating three distinct brands like Rad Power, Serial 1, and QuietKat, each with its own culture, supply chain, and customer base, is a monumental task. The stated goal of leveraging shared infrastructure for efficiency is sound, but execution is everything. It requires stringent financial discipline and a clear-eyed view of where costs can be consolidated without diluting the very brand value that was paid for. This is precisely the kind of complex operational and financial integration that requires sophisticated management. For companies navigating rapid growth or post-acquisition integration, having robust financial oversight is not a luxury; it is a necessity. We provide outsourced CFO services to help leadership teams manage these exact challenges, ensuring that strategic acquisitions translate into sustainable, long-term value. Business owners facing similar integration hurdles can learn more about our approach at C&S Finance Group LLC at csfinancegroup.com.

The industry will now watch closely to see how effectively Rad Life Mobility integrates QuietKat into its ecosystem. Key indicators of success will include the company's ability to maintain QuietKat's reputation for product innovation and its loyal customer base while realizing the promised synergies in manufacturing and distribution, particularly through its new Tennessee facility. The success or failure of this multi-brand strategy could serve as a blueprint for further consolidation in the U.S. e-bike market.